Even if you don't write or read mysteries, the study recently released by Sisters in Crime of those who read mysteries is interesting. The study is based on 1056 respondents who purchased a book in 2009 and the first half of 2010.
37% described themselves as avid readers (almost always reading a mystery) and 51% as frequent readers (read mysteries often but not exclusively.) 64% are female. 47% are age 60+.
For all genres, women continue to buy the majority of books, but men's share of books is higher in dollars than in units. Mysteries are acquired mainly by purchasing in stores, followed by borrowing from the library, followed by purchasing online. 35% of mysteries are purchased by readers who live in the South. Readers over 60 are
more loyal to the author or character than younger readers.
To check out the full report and learn how mystery buyers differ from fiction buyers in general, what types of stories and which authors different age groups prefer, what influences mystery book sales, and more, go to
http://www.sistersincrime.org/associations/10614/files/ConsumerBuyingBookReport.pdf
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment